Digital Communication

Digital communication represents the pillar of the digital transformation underliying changes that companies have to strive to compete on increasingly evolved and international markets. It can be defined as interrelation between connected machines, as the one that binds companies and suppliers in automated procurement processes, as social communication, enabling company to connect directly to its customers. This is why digital communication is concerned both in production and intranet but also in marketing communications and customer relations. The issues of Engagement, Social Presence, and Customer Experience become themes that cannot be ignoreb by companies intend to innovate. Even technologies of Increased Reality and Virtual Reality play a leading role in the digital vision. There are several companies in ComoNExT that deal with Digital Communication.